Unifying Customer Experience:How Abhyaz Enhanced Client Care for Right4Paws with Zoho CRM

Client : Right4paw

Industry type : Pet Care, Retail and Lead Generation

Problem Statement:
Leads scattered across multiple platform, delayed follow-ups, and poor cross team collaboration leading to inefficiency in sales and customer engagement.

Solution:
A customized Zoho CRM system to centralize customer interactions, automate lead management, and enable collaboration across departments.

Impact:
Reduced lost leads, Improved sales conversion, Real-time deal funnel visibility for management.

In-Depth Zoho Implementation Case Study

Overview

Right4Paws, a dynamic and growing pet care and retail industry dedicated to improving pet wellness. As the business expanded across multiple platforms, from Social media to WhatsApp and Website inquiries, the team faced challenges to manage customer data organized and keep communication consistent.

To overcome this hurdle, Right4Paw partnered with Abhyaz, an authorized Zoho partner, to design a CRM solution tailored to its marketing, sales and customer support needs. The goal was to create a unified CRM system that not only captures leads efficiently but also strengthens follow-ups and improves visibility across teams.

“Everything we needed from capturing WhatsApp leads to automating follow-ups is now in one place. Abhyaz transformed how we work.” — Mr. Sameer Achan, Co-Founder, Right4Paws

The Challenge

Despite a strong digital presence, Right4Paw's growth led to increasing complexity in managing customer data and workflows.

Managing leads from multiple online and offline platforms.
Limited synchronization between sales, marketing and support teams.
Manual processes causing lead leakage and delaying customer query response.
Missed follow-ups and tracking customer touch-points.
Lack of centralized visibility into campaign and performance data.

These challenges impact not only internal productivity but also customer satisfaction.

The Turning Point

Recognizing the need of an integrated CRM system, Right4Paws connected with Abhyaz, a Zoho CRM specialist, to streamline the customer management.

Through a descovery consultation, Abhyaz mapped existing gap in lead nurturing, communication and workflow automation, forming a roadmap to implement comprehenssive Zoho CRM ecosystem.

The Solution: Zoho CRM, Tailored for Right4Paws

As a Zoho authorized partner, Abhyaz developed a CRM solution that connect every team inclusing sales, marketing, support and product under a unified platform, Zoho CRM.

Implementation Highlights:

Product Tools: Automated workflows, product catalog and inventory management, document sharing tools for internal communication.
Marketing Tools: Campaign automation via email, SMS, WhatsApp and telephony and social media integration for lead capture and tracking through landing page.
Sale Tools: Custom deal pipelines, email/call tracking, reports and dashboard creation for lead scoring and task automation.
Customer support Tools: Web-to-case forms, auto-ticket assignment, workflow escalation.

Executed with a focus on simplicity and adoption, the Zoho CRM implementation ensured seamless collaboration between departments and empowered Right4Paws to deliver a unified customer experience.

The Impact

Following the Zoho CRM implementation, Right4Paws achieved measurable improvents in sales, team collaborations and customer satisfaction.

Key Outcomes:

Reduced lead leakage with real-time lead capture and automated assignments
Accelerated sales cycles by automating follow-ups and task scheduling
Unified customer view enabled personalized service across channels
Actionable data for strategic decisions, campaign performance, and team productivity
Time savings for internal teams and improved client satisfaction

Together, these outcomes positioned Right4Paws to scale faster and deliver consistent, high-quality customer care.

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