Accelerating the Campaign Reach: How Abhyaz Empowered Kestone with Zoho Campaign

Client: Kestone

IndustryType: Integrated Marketing and events agency

Problem Statement:

Fragmented campaign workflows, long setup times, and limited visibility into campaign performance slowed lead conversions and event ROI measurement.

Solution:

Abhyaz deployed a scalable, data-driven Zoho Campaign to automate workflows, accelerate campaign setup, end-to-end real-time tracking and increase event-to-MQL conversion by 20–35%.

Impact:

50% faster campaign launch | Lead response time cut by ~24 hrs to 3 hrs | Improved lead-to-deal conversion by ~22% | Automated workflow improved lead velocity <24 hrs | Real-time deliverability & pipeline insights.

In-Depth Zoho Implementation Case Study

Overview

Kestone Global, an integrated marketing and events agency with over 27 years of experience, delivers B2B and B2C marketing solutions through digital campaigns, experiential events, and creative designs.

As campaign volume increased across multiple events, Kestone needed a structured automation framework to reduce manual setup, unify outreach channels, and improve campaign deliverability. That's when they contacted Abhyaz, an authorized Zoho partner.

Partnering with Kestone, Abhyaz aims to design a centralized Zoho campaign system that would:

Accelerate campaign deployment,

Strengthen event-to-sales lead flow

Provide clear, measurable ROI analytics

Partnering with Abhyaz, MTAB aimed to streamline finance operations, improve vendor performance visibility, and strengthen compliance directly supporting CNC production efficiency.

The Challenge

Despite Kestone's expertise in marketing execution, they struggled with campaign scalability and visibility.

Key Challenges includes:

Long setup time for event and ABM campaign
Manual process causing delay in sale hand-off
Fragmented email tracking and inconsistent deliverability.
Limited campaign-to-pipeline visibility for reporting.

These gaps reduced operational efficiency and made it difficult to prove campaign ROI to clients.

The Turning Point

Recognizing the need of automation, and analytics-driven insights, Abhyaz redefined how campaigns were designed, launched, and measured for different events.

Through a 3-week consultation, Abhyaz conducted discovery sessions with Kestone’s marketing teams to identify bottlenecks and map an integrated automation architecture connecting Zoho Campaigns → CRM → Sales.

The Solution: Zoho Campaigns, Tailored for Kestone

Abhyaz designed multi-layered campaign framework in Zoho Campaign combining segmentation, automation and analytics to build a scalable marketing ecosystem.

Implementation Highlights:

Reusable Campaign materials: Built templates for events, webinars, and ABM plays standardizing the creative reuse.
Event-to-Nurture Automation: Designed event-triggered nurture journeys (pre-event invites → live engagement → post-event follow-up) with automated scoring and lead hand-offs to sales.
Deliverability Optimization: Configured list hygiene, DKIM/SPF authentication, and A/B subject testing to improve inbox placement and engagement rates.
CRM Integration: Linked Zoho Campaigns with CRM Analytics for real-time tracking of campaign-sourced pipeline, open rates, and MQL progression.

Executed over 3 consultation phases, the project focused on scalability, visibility, and user adoption. The consultation ran for 3 weeks as planned, ensuring rapid deployment.

The Impact

Following the Zoho Campaign implementation, Kestone Global achieved major improvements in Campaign speed, automation, and sales.

The Outcomes:

Delivered a reusable ABM + event campaign stack, reducing campaign launch cycles by half enabling faster go-to-market and more client activations per quarter.
Enabled automated event-to-sales workflows, and moved qualified leads to sales within 24 hours improving the lead quality.
Multi-step lead automation reduced the lead response time from 24 hours to under 3 hours, and improving lead-to-deal conversion by ~22%.
Integrated analytics provided real-time visibility into campaign deliverability, engagement, and pipeline contribution, allowing better ROI demonstration.

The Transformation

With Zoho Campaigns at the core of its marketing engine, Kestone Global transitioned from manual coordination to a fully automated, insight-driven campaign system.

This transformation positioned Kestone Global as a digitally advanced, data-backed marketing leader, ready to scale its automation capabilities across future B2B and B2C projects.

Want to automate your marketing campaigns and prove ROI faster?

Still managing campaigns manually?

Let Abhyaz help you create automated, analytics-driven marketing systems that shorten your launch cycles and deliver real ROI powered by Zoho Campaigns.

Partner with Abhyaz, an Zoho Authorized Partner to automate your marketing workflows, optimize deliverability, and drive measurable results.

Build smarter campaigns. Shorten lead cycles. Prove ROI with Abhyaz and Zoho Campaigns.

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