Pet care & services - Enhancing Client Care at Right4Paws — How Abhyaz Built a CRM That Worked for Everyone



Industry type : Pet care & services
Problem Statement: Lost leads, missed follow-ups, and siloed workflows hurting growth & customer experience
Solution: A customized Abhyaz CRM that unified sales, marketing & support—boosting efficiency, ROI, and customer satisfaction
Impact: Streamlined lead management, smarter campaigns, faster support, and a smoother end-to-end customer journey
Overview
Right4Paws is a dynamic, multifaceted brand operating across multiple platforms to generate leads and drive sales. Focused on improving pet wellness, the company interacts with its customers through various sales, service, and marketing channels. With growing complexity and the need for a unified approach, they initiated a digital transformation journey to streamline customer interactions and enhance operational transparency.

Project Goals & Scope
- Collects and organizes leads from all platforms (website, social media, WhatsApp, telephony)
- Automates lead nurturing and customer journeys
- Provides real-time visibility to the sales and support teams
- Enhances collaboration across departments
- Improves decision-making with actionable insights and reports
- The project also aimed to streamline internal workflows and improve post-sale care using smart automation.
The Solution by Abhyaz
As an authorized Zoho Partner, Abhyaz brought in a fully customized CRM strategy, led by CEO Sashi Sairaman’s innovative vision. Right4Paws selected Abhyaz for its strong understanding of digital business transformation and Zoho CRM expertise.
The CRM Implementation included:

Abhyaz also provided onboarding, staff training, and ongoing support to ensure sustainable success.
Impact & Key Benefits
📉 Reduced lead leakage with real-time lead capture and automated assignments
⚡ Accelerated sales cycles by automating follow-ups and task scheduling
📬 Unified customer view enabled personalized service across channels
📊 Actionable data for strategic decisions, campaign performance, and team productivity
🕒 Time savings for internal teams and improved client satisfaction
“Everything we needed—from capturing WhatsApp leads to automating follow-ups—is now in one place. Abhyaz transformed how we work.”
— Mr. Sameer Achan, Co-Founder, Right4Paws
The Transformation
Through this strategic collaboration with Abhyaz, Right4Paws underwent a full enterprise transformation, moving from siloed systems to an integrated, data-driven approach. Automation replaced manual tasks, enabling teams to focus on customer engagement and growth.
The project not only enhanced internal workflows but also significantly elevated the customer experience, laying a strong foundation for scalable operations in the future.
Let’s build smarter businesses, together
Looking to simplify your customer journey and supercharge lead management?
Partner with Abhyaz – A Zoho Authorized Expert and experience end-to-end CRM solutions tailored to your business needs.
👉 Explore our CRM services today!
🔗 Zoho CRM https://store.zoho.com/ResellerCustomerSignUp.do?id=eb1c457220b3f39e551e4c2894f68485
To know more about Abhyaz CRM Solutions click on this link 👉 https://www.abhyaz.com/about-us
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